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Digital Marketing Strategist

Digital Marketing Strategist

Location: Dallas, Texas     Employment Opportunity: Full Time

 

About ZerCareer

At ZerCareer, it is our mission to connect stand-out Digital Marketing Strategists with top advertising/creative/marketing agencies and brands in the Dallas, Fort Worth area. We are a community based recruiting agency focused on equality, inclusion and helping people find their next passion project. Please note that this position is not for an internal role at ZerCareer, but is instead recruiting for our clients who are looking for their next top Digital Marketing Strategist.

 

Your Role as Digital Strategist

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Strategist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

 

As Digital Marketing Strategist, You Will:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

You are Perfect for this Role If:

  • You have a BS/MS degree in marketing or a related field
  • 3+ years of experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools and systems
  • Working knowledge of ad serving tools and systems
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

*ZerCareer is constantly recruiting for this role and will provide our client's info to qualified candidates*

 

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